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Craft · 6 min read
Hooks that earn the next 8 seconds
Why most product videos lose the viewer before the product even appears — and how we structure the first cut so the rest of the film has a chance. ...read more
One hero. Three cutdowns. One campaign.
How a homepage video becomes paid-ad variants without watering down the story. ...read more
Script first. Then the cut.
The storyboard round that saves two weeks of revisions — and why we never skip it. ...read more
Color that sells, not just looks expensive
Grade choices that make a product feel inevitable on a homepage or in a feed. ...read more
What founders get wrong about “cinematic”
Pretty is not the brief. Clarity, pacing, and a reason to buy are. ...read more
Slack feedback that actually ships
How we keep two revision rounds tight instead of turning into a third round of “can we try…” ...read more
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